Happier, healthier members… from the very start

The Easy Bites platform is designed to improve the health and happiness of children and their caregivers through evidence-based nutrition, feeding and wellbeing support.

The Member Experience

“I am thrilled there is finally an app I’d recommend to clients, friends and family members interested in making their family mealtimes more pleasant, respectful, developmentally appropriate and positive! I loved that it is evidence-based information with the HUGE perk of more tips on how to apply it in REAL life. Great work!”
— Julie, Occupational Therapist, Canada
“Learning why an idea works and how to actually implement it proved invaluable. We have adopted the family-style meals, deconstructed food, and having the kids help with all of it. It’s been so wonderful and they loved it from the beginning and are excited for it every evening for dinner.”
— Evelyn Park, USA

The Health Plan Experience

Easy Bites can help you support your members by supporting their families.

🌈 Reach even your youngest members

💪 Improve account sales and retention

🎉 Easy integration

50%

of families experience feelings of

stress & anxiety related to feeding

‘Picky’ eating in childhood can lead to emotional, mental and behavioral health concerns into adulthood

Early Onset Risks:

  • Poor dietary variety

  • Distorted nutritional intakes

  • Low intake of dietary fiber

  • Developmental difficulties

  • Higher child weight

Continued Impact:

  • Anxiety and depressive symptoms - both concurrently and prospectively

  • Worsening severity of the mental health symptoms as ‘picky’ eating becomes more severe

Caregivers struggle too…

“I never knew that feeding could be the hardest part of parenting.”

— Mom and Easy Bites user

Parents report psychological distress, decreased mental and physical wellbeing, increased symptoms of anxiety and depression, constant feeling of failure, preoccupation, and loss of time

  • 1.8

    average daily hours caregivers spend on household management activities like meal planning, grocery shopping, cooking, etc.

  • 20

    weeks of full time work -

    the amount of time women spend each year on household management beyond direct child supervision

  • 18

    weeks of full time work -

    the amount of time men spend each year on household management beyond direct child supervision

Happy. Healthy. Easy.

(but still messy)

Our approach to mealtime wellbeing

In the media…

“I see and hear from so many parents worried about their children’s selective eating... this app contains a wealth of knowledge, information and guidance about children’s nutrition, mealtime strategies and psychology and I know it will be helpful to so many parents. As dietitians we tend to focus on the WHAT of feeding children but this app guides parents on the HOW of feeding too, an area of feeding/nutrition for children that is so often neglected.”
— Paula Hallam, RD, London UK
“I love this app! I have learned more about helping my picky eater accept new foods and about creating a pressure-free environment for the boys at dinnertime. love the family-style meal ideas and daily tips also. ”
— Courtney Haldeman CA, USA